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All of these new commercials for Bing, the new search engine on the block, got me thinking about the struggle other companies are going through trying to dethrone Google. They all try to load up with words and pictures to try and keep you on the site. None of which is bad if you’re also wanting to read some headlines from the day or wanting to look at some bad internet advertisements. But if you simply want to look up if you’re spelling the word “quiche”, where do you still go?

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The more they try to top it, the more they show why it’s still the king.

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